Ashley Feller

Work History

• UKG, Digital Marketing Program Manager

  New York, New York — January 2021 - August 2021

  • Assist in developing and launching one-to-many ABM programs to successfully engage accounts and decision-makers, moving them effectively through the buyer's journey.
  • Project-manage enhancements to our multilingual websites by collaborating with product marketing, creative, marketing operations teams and external web developers.
  • Review analytics after website updates are completed to gauge the success of new pages, enhancements, and features.

• UKG (merged with PeopleDoc by Ultimate Software in August 2020), Sr. Digital Marketing Specialist

  New York, New York — July 2016 - January 2021

  Manage digital marketing tactics for the HR Service Delivery product in North America using HubSpot to acquire, convert, and nurture marketing qualified leads.
  • Improve website engagement by identifying opportunities for on-page enhancement with analytical tools.
  • Develop acquisitions-based digital marketing programs utilizing Google Ads and media partners.
  • Package digital campaign for reuse in international 360 degree campaigns.

• Pix-l Graphx, Integrated Marketing Manager

  Lyndhurst, New Jersey — March 2016 - July 2016

  Utilized Scrum methodology to oversee and deliver compelling and brand-aligned copy for websites, paid social, and event marketing for six clients.
  • Planned SEO campaigns involving sitemaps, keyword focused content calendars, and content quality checks.
  • Negotiated contracts for bloggers, print, and media placement vendors for print, event, and social sharing campaigns.

• Pix-l Graphx, Office Manager

  Lyndhurst, New Jersey — August 2013 - March 2016

  Created and maintained project plans to ensure deadlines were met for five in-house and two remote designers, handled print production, and shipments; while working in close liaison with clients to ensure customer success. 
  • Oversaw brand projects from inquiry to client meetings through completion.
  • Developed promotional materials for clients based on competitive research and market trends.
  • Established processes to start buying out-of-home with new agencies.

• Monticello Management, Customer Service Representative

  Matawan, New Jersey — January 2011 – August 2013

  Maintained seven condominiums representing more than 500 units by working closely with three porters, a superintendent and many contractors to ensure projects were completed correctly and efficiently.
  • Created short and long term marketing plans to help attract, engage and retain customers.
  • Managed the publishing of newsletters and owner memos based on an internal communications content calendar.
  

• Endlessly Elated, Event Planning Intern

  West New York, New Jersey — April 2013 – June 2014

  Coordinated all vendors during the day of events for three successful weddings.
  • Conducted budget forecasts to ensure events stayed within or below budget.

• Eden Technologies, Marketing and Communications Intern

  New York, New York — May 2013 – August 2013

  Aided in the configuration of a newly implemented sales insight program as well as maintained daily data updates.
  • Assisted in maintaining customer relationships by creating a customer list then transcribed the list to Salesforce.

• I Do New York, Event Planning Intern

  New York, New York — December 2012 - March 2013

  Managed event budgets, reviewed locations and maintained constant communication with clients for five successful events.
  • Designed, researched, implemented, and evaluated a Valentines promotion with local jewelry store.